Now let’s take the written copy and the designs and translate your message into a video! Okay, fun! Increasingly video is becoming essential. Have you ever heard the phrase, “people don’t like to read.” It’s a handy-dandy reason to keep your copy short, and given how busy people are, it is increasingly true. Even people (like myself) who LIKE to read, don’t have time to read all the content that is being produced right now. But if you give them a video, they are more apt to check out what you have to say. So bust the camera out and get yourself on camera, or create an animated video to help you tell the story. EITHER WAY GET IT ON VIDEO!